6 Powerful Strategies for Hosting a Successful 3-Day Live Event

Now that I’ve had a chance to get some perspective, I wanted to share some valuable lessons learned from my experience hosting our first 3-day live event for women entrepreneurs! Holding the space for a room full of people over the course of a whole weekend is NOT easy (especially for an introvert like me!), but after seeing the impact the event had on attendees, it was so worth it! We had dozens of women (and a few men!) join us from all over the country to learn practical strategies for getting their businesses off the ground.

Here are my 6 best tips for hosting a successful 3-day live event, based on my own experience with our recent Launch Your Business LIVE 3-Day Boot Camp in Atlanta!

1. Get Professional Help with Planning the Event

The best decision I made was hiring a professional to guide me through the process of planning my first 3-day live event. I found the fabulous Jillian Smith from One Touch Events LLC online and I highly recommend her as an event planner. Jillian was a guiding light for me in planning the Boot Camp, from managing the venue negotiations, vendor relationships and banquet orders down to the beautiful details of our linens, florals, signage and more. Everything turned out much better than I ever could have envisioned on my own! There are so many moving parts to planning a 3-day live event and you don’t want to skimp on this investment. It will be worth every penny!

2. Enlist a Support Team

I decided to have my virtual assistant join me in person for administrative support, customer service and social media management during the Boot Camp. As my right-hand woman online and off, she brought a high level of organization to the event. Only a true professional could get off a red eye flight to walk right into an event and start making things happen! I also enlisted the help of two volunteer staff members to manage the registration table, run microphones, do last-minute errands, etc. They were awesome volunteers, but as coaches themselves, they brought even more positive energy to the room. Having a support team made a world of difference, allowing me to shine as the speaker and host for the weekend!

3. Teach Actionable Content

For a 3-day live event, you need to have an entire weekend’s worth of content that you will be teaching and training on. Your attendees came to learn something and they want to learn it from you! It’s nice to have motivational words that inspire people, but it’s even better to have actionable content that helps them move forward and get results. For the Boot Camp, I taught my 5-step Launch Your Business system that can help anyone who sells products or services to get their business off the ground. In a live environment, I was able to take participants through each step of the process with deep training, plus answer their specific questions along the way. I structured my agenda with the intention for everyone to leave with a plan of action to take when they returned home. As a result, we heard from so many attendees who were “on fire” with increased productivity after the event!

4. Invite Great Speakers

I invited my friend, accountability partner and social media marketing expert Kristen Robinson of KR Design to speak at the Boot Camp. The attendees loved her infectious energy and her eye-opening talk on “5 Easy Ways to Create Content: How to Create 30 Days Worth of Engaging Social Media Content.” (When you invest in the Launch Your Business LIVE Deluxe Audio Program, you will receive Kristen’s entire 70-minute presentation and slides.) I also had one of my long-term coaching clients come and share her emotional and financial journey to success in her business. There wasn’t a dry eye in the house! Having great speakers at my event increased the value of the experience and exposed my audience to additional information and inspiration they could use to grow their businesses. Of course, it also gave me a break in the agenda to sit back and rest for a bit!

5. Monetize the Event

With an intense event like this, you will likely be spending thousands of dollars on your venue, food, printing workbooks, hiring AV, etc. So you don’t want to just “break even” after all the time and money you put into planning this amazing experience for your tribe. What I have learned over the years is that the best time to sell your products and services is at a live event! At the event, we gave attendees the opportunity to invest in Happy Black Woman training products and coaching programs, with special pricing that was only available for the duration of the event. We had a sales table set up in the back of the room and there were also a few special offers made from the stage. As a result, we completely surpassed our sales goals and got some wonderful new clients and customers!

6. Capture the Magic

I hired a photographer and videographer to take professional pictures and get some video to capture the highlights of the event for marketing purposes. I went with Lynsey Weatherspoon Photography because I really liked her creative style. I also hired an AV team to record the entire content of the event for resale. The audio turned out beautifully! By having professionals in the room to document the experience, I was able to focus on being present to my attendees and creating an authentic networking environment. Get your piece of the magic with a “virtual seat” to the Boot Camp when you invest in the Launch Your Business LIVE Deluxe Audio Program!

As a result of these 6 strategies, we were able to create a transformative experience for everyone who was in the room that weekend. I couldn’t have done it by myself – I truly had the most amazing support team on the planet!

Rosetta Thurman is a nationally-recognized author, speaker, mentor and coach dedicated to helping women create their ideal lives. She is the creator of 31 Days to Reset Your Life: A Practical Guide to Personal Transformation and the founder of HappyBlackWoman.com, a supportive community for women all over the world. Learn more about Rosetta here.

21 Things The Unlimited Woman Does NOT Fear

We all know that women have amazing super powers that allow her to rear children, run businesses, give to her community, excel in her career and do it ALL while looking good! Women seem to naturally have skill sets that allow them to effortlessly be and do much for so many. Even though it seems she can do it all and is the superwoman in her world, there are areas in life where she sometimes feels inadequate or has fear that deter her from using her unlimited 'super powers'.

Fear impacts our drive and will to succeed. When our focus is directed towards "I Can" & "I Will", power is taken away from the fears we have.

The unlimited woman will face many emotions, including doubt and fear but she overcomes when she embraces all the reasons why she is FEARLESS & UNLIMITED!

Check out 21 reasons why the unlimited woman is a winner:

1) Investing in herself and her development.
2) Embracing her unique & authentic self.
3) She does not fear 'getting out of her comfort zone'.
4) Being completely comfortable in her skin.
5) She does not fear failure, she knows it is an opportunity for growth.
6) Being transparent and asking for help.
7) Redefining herself when necessary.
8) Trying something new.
9) Being unconventional and willing to think outside of the "box". She does not accept boxes that she or others try to put her in.
10) Receiving valuable feedback from trusted sources.
11) Change, she knows life happens but she has the power to shift the direction of her life.
12) Being vulnerable, yet wise.
13) Success. She doesn't fear success because it is a reflection of her tribe and her success benefits her community.
14) Managing relationships appropriately. (ie. Building, redefining, ending some, etc.)
15) Collaborating with and supporting other women.
16) She doesn't fear honoring the gifts in others.
17) The future. She doesn't fear the future, because she creates a plan.
18) Love, being loved, giving love.The unlimited woman does not fear love, but welcomes it.
19) She does not fear asking for help and does not fear creating what she needs.
20) Getting 'it' wrong from time to time. She knows that sometimes getting 'it' wrong grants the space to learn a in new or different way.
21) She doesn't fear diversity but she sees the value and beauty in it.

How do you face & overcome your fears and doubts as you lead an unlimited life? Use the hashtag #unlimited15

Join other unlimited women who are fearless, getting out of their comfort zones, and building lives they love at the 12th Annual Unlimited You Conference! Register TODAY.

About the Author: Cassandra N. Vincent is the creator of The Cassie Brown Project and loves to inspire women to live their most liberated lives. Connect with Cassie at Unlimited You Weekend April 10- 12, 2015 www.unlimitedactions.com for more.

Negative vs Positive Thinking

Miracles happen every day and in that split second everything can change. In the darkest periods of my life, I remember calling out to GOD asking for a miracle to change my circumstance. With a face full of tears, knees weak with shame and disappointment, I prayed for a blessing. I wept for a saving grace.  At one point I remember when I prayed to be saved from myself because the way I was heading there was nothing left to destroy but me.

Mentally, physically, emotionally, financially I have been torn. I have been defeated. But eventually when I got tired of what my grandmother calls having my “own personal pity party", I would surface from my hours, weeks and sometimes months of self-inflicted agony and decide to give my life everything I had left. I always rose from the living dead with the "what's the worst that could happen?" fighting spirit and then and only then would I start speaking life back into myself. When I started speaking life back in to my situation GOD would send a Blessing. 

The hardest part is to believe in yourself when you feel there is nothing left to believe in. You have to do the hardest job on the planet and truly believe in yourself and do the work to elevate your circumstances and continue to push for all the things you desire in the mist of your mess. I promise you, there is a blessing in your storm. All you have to do is BELIEVE IT and not the fairytale belief when you sit and wait on the lawd but the Belief that your work is not in vein.

The Belief that your actions will produce favor.

The Belief and Power of Positivity and Action.

Seasons do and will change but are you prepared for what the next season of your life will look like?

A negative mind will NEVER give you a positive life. Change your mind. Change your LIFE. 

About the Author: Monokia Nance is a powerful award winning speaker, author and brand manager, with more than a decade of experience working with some of the top brands in the nation. Her acclaimed strategies are impacting the masses for a lifetime, not just for a moment. Her life's work is to help women (and some 5 star men) to identify and deliver their life’s purpose, dominate their marketplace and create millions. Monokia is not only the CEO of Monokia Brand Management she is the Co-Founder and Executive Director of Heal a Woman to Heal a Nation Inc. 

How to Get to Happy

True Joy

By Valorie Burton

Valorie Burton encourages you to discover what lifts your spirit so you can create happiness every day. Find your own motivations for free at happywomantest.com, which lists 13 triggers Burton explores in her book Happy Women Live Better. Here she outlines a few of the big ones:

Anticipation: Every day I make sure I have something to look forward to. Whether having dinner with a friend or curling up with a good novel, we need to be intentional about creating activities we enjoy. This one habit can instantly boost your happiness.

Service: Do at least one thing daily to brighten someone else's day. This requires you to take the focus off yourself and put the spotlight on another. Whether you volunteer for a nonprofit or stop by to visit that friend who's going through a tough time, help somebody.

Financial savvy: It won't happen overnight, but aim to live on 75 percent (or less) of your income. People who live below their means are happier. And buy experiences instead of things—a vacation, a class to learn something new; it will make you happier than another pair of shoes.

Gratitude: At the end of the day, ask, "What were the three best things about today?" Write them down. Studies show that doing so for just three weeks will improve your mood and strengthen your immune system.

Play: Guys are great at playing basketball, golf and video games. We women need to give ourselves permission to play and be silly. Go outside for a game of catch with the kids or have friends over for a night of charades. Play increases creativity and reduces stress.

Relaxation: This trigger tends to be least used by women who have taken my happiness test. Let go of guilt, stop worrying, and give yourself permission to take a catnap, a break, a vacation! Doing nothing rejuvenates the soul.

Movement: Exercise is a happiness trigger. Just 20 minutes of cardio per day can lift your mood for up to 24 hours, according to research. Make it fun. Take a class, go for a walk with your honey, or turn on your favorite music and dance in the living room.

***Originally published at www.essence.com

3 Steps to a Powerful Workshop

At HWHN, we've hosted workshops, conferences and retreats for over 10 years. If you're interested in building the capacity of your business or non-profit to serve more people, then hosting live (or online) events is an excellent method.

However, many of us have attended boring or poorly run programs. Hosting a successful workshop or training is a worthwhile way to build your team, develop new skills and effectively impact your community. Here are our top 3 tips for a powerful experience when your group comes together.

1. Start with the End in Mind

Seems like a DUH, right? However, too many of us miss this step. It is crucial to work with your team to envision the end of your program right at the beginning. Work with your team to answer the following questions:

• What are our goals of the workshop? How many people do we want to serve?
• How long of a session will it take to accomplish these goals?
• Who will this workshop benefit?  How will we get our participants to trust our session over a similar one? 
•  Are these the skills, tools and information that’s most important to our participants?
• What is our budget for the workshop?

Once you have the answers to these key questions and your vision is clear, it’s time to solidify the details for a strong foundation.

2. Build an audience

In our live events trainings we share that we are all in the business of the 3Ms. Marketing. Marketing. Marketing. To ensure motivated and engaged participants in your target audience it’s important to provide them with the benefits of working with your team before they ever enter the room. 

The number of attendees should have been determined in step one. So during your marketing and promotions time frame, educate your audience on the benefits of the program. What will they learn, why your staff is capable of educating them on these skills and what other top of mind problems would your session solve. Now, using many mediums to reach your audience is key. Flyers aren’t enough. Social media isn’t enough. Use it all! Email marketing, social media, gorilla marketing, calls, speaking engagements and the whole nine yards. 

3. Create the Experience

Now that your logistics are together and you’ve prepared your participants by allowing them to self-select, it’s time to ensure your time together is a memorable experience. Participants use all their senses to experience an event. Consider this as you plan and execute your workshop session. Consider this: 

 Ask your participants:  survey your participants to see what they want most to prioritize learning, and keep your finger on the pulse of their needs 

Build in breaks: Try not to go over 90 minutes without a break of some kind. Free time, breaks, and socializing help your participants bond and to keep them focused when in the learning environment.  

Also, take into account the space in the room for activities and hands on learning, the materials offered to support the different learning styles and last but not least what signature moment can you organically create to support making the experience memorable for your participants.

Our most important step is to have a great time! Remember to breathe, and spend time getting to know the people who are present in the room – they’re who you’re serving!