Why Do I Need a Business Plan For My Book?

**As originally posted on http://www.nikkiwoodsmedia.com**

Wondering if you should have gotten the “find my phone” app after you’ve lost your smart phone is sort of like wondering if you should have had a business plan after you’ve completed your book. The answer to both questions is yes, and figuring it out too late can be a costly lesson. Here are five things authors need to know about business plans.

1. Marketability.

It is ideal to write a business plan for your book before you begin writing your manuscript. You may have a great story idea, but you want to ensure that you have a substantial market for that idea, and that it will cater to your target audience. If you think about it – why would you write a book that wouldn’t sell? Do your research to identify readers looking for your type of book and where they are. The bigger the market for your book, the more salable your book is, and the more profitable it will be.

2. Essentiality.

In creating your story idea, think about why you’re writing your book and why it should be published. Is there a need for your book? Are there other books similar in category or genre to yours? Why is your book different? What will make readers choose your book over others already in the marketplace? Do your research and compare your story idea to what is already out there. This ensures that you produce a unique, but necessary book for your target audience.

3. Book structure.

Arranging your book via its content (chapter structure/table of contents, summaries, and book synopsis) help you to streamline all the information you wish to present to readers. It allows you to see if there are any gaps in your story, how your book compares to others in the market, and if what you’re presenting meets the market’s demand.

4. Advertising.

So you know you want to write a book and have the perfect story idea. Have you thought of how you will promote it to your intended audience? Advertising is something you need to carefully think about, as well as develop a strategic and effective approach to build your readership – before writing your book. Waiting until you’ve finished writing your book will have you scurrying to find readers interested in what you have to say. Start brainstorming ideas on how you will get the word out about your upcoming book (blog audience, email lists, social media, and so on), and begin building your author platform now. The more people know about your book, the larger the audience awaiting your book, and the more visible your book will be when it’s released.

5. Future books.

So you know you have a great book idea and have developed your plan on how to make it a success. Have you thought about what other stories you will write? Maybe a sequel or a book series. Is your current book a way to attract publishers to more upcoming books? Is your book part of a strategy to grow your business? Think about your goals surrounding the writing of your book. Writing one book is the start to getting your name out to the masses. However, writing more books will help you to become more discoverable, visible, and profitable.

A business plan is your GPS to success.

Keep Writing!

Multi-media personality, Social Media and Personal Branding Coach, Motivational Speaker and Voice-over artist, NIKKI WOODS is the senior producer of the Tom Joyner Morning Show, the most successful syndicated urban radio show in history reaching more than 8 million people on a daily basis. 

www.nikkiwoodsmedia.com

3 Reasons Why We Don't Prosper Financially

Pop Quiz!!! I’m sure most of us have vivid memories of an elementary school teacher making this announcement. I used to cringe. Have no fear! This quiz will be quick and painless. Please answer the following questions…

1.       Who is the wealthiest African American female?

2.       What basketball legend became a billionaire last year?

3.       Which hip hop artist was reported to have made $3 billion from the sale of their product line to Apple?

4.       What does the acronym FIN stand for and do you know your FIN?

5.       What is your FICO score?

6.       When will you be debt free?

I’m sure you answered Oprah, Michael Jordan and Dr. Dre respectively to the first three questions. But what were your answers to the last three questions? Did you have an answer? I usually try this little experiment as an ice breaker at my seminars and workshops and no matter what 3-4 questions I ask about pop culture, the participants are engaged and shouting out the answers. Then, as you’ve probably figured out, aren’t as quick to answer the questions that pertain to their personal finances because they don’t know. My job as a Money Coach isn’t to make anybody feel bad. It’s to help us become aware of this mindset and realize that it’s more important to understand and have an active role in their own lives. In other words…know what’s going on with YOUR money! This is particularly important for women.

You see, there are three reasons why people do not prosper financially:

1.       Lack of financial literacy. Fewer than 2 in 10 women feel “very prepared” to make wise financial decisions. Half indicate that they “need some help”, and one-third feels that they “need a lot of help”. (Financial Experience & Behaviors Among Women 2010-2011 Prudential Research Study) Not to mention, in 80% of the nation’s households women are the primary decision makers regarding purchases. (People Support, as cited on www.womanmotorist.com) However, women are least likely to have a financial planner or money coach.

2.       Lack of a written financial game plan. The average life expectancy for women is 81 years, compared to 73 years for men. (The Social Security Administration) The fact that women are less likely to sit down with a professional to map out their financial future is very dangerous because even though women have longer life expectancies, when asked how much they were aiming for in retirement savings, women aimed lower, with a median goal of $200,000 versus $400,000 for men. (Retirement Fitness Survey 2010) So it’s even more important for women to make sure they are on track for retirement. Most people I sit down with are more concerned with running out of money in retirement than dying too soon. It’s still important though to address both concerns.

3.       Lack of accountability. Life is full of ups and downs...peaks and valleys. Statistics show nearly two-thirds of U.S. women ages 40 to 79 have already dealt with a major financial “life crisis”, such as a job loss, divorce, death of a spouse or serious illness. (AARP, “Understanding Women’s Financial Needs and Behavior” 2007 survey) So having a money coach who has a vested interest in your financial success is essential to helping you navigate the twists and turns that life can bring about.

As you can see, women have a very specific set of needs when it comes to creating a financial strategy. If you have financial concerns, need to ask questions or would like assistance in taking inspired action to create the life you desire, please send me an email. I pray this information was helpful. Brightest blessings!

Misty Muhammad

Financial Strategist/Money Coach

muhammadmisty@gmail.com

How Leaders Create and Use Networks

By Herminia Ibarra and Mark Lee Hunter From the January 2007 Issue of the Harvard Business Review

            

When Henrik Balmer became the production manager and a board member of a newly bought-out cosmetics firm, improving his network was the last thing on his mind. The main problem he faced was time: Where would he find the hours to guide his team through a major upgrade of the production process and then think about strategic issues like expanding the business? The only way he could carve out time and still get home to his family at a decent hour was to lock himself—literally—in his office. Meanwhile, there were day-to-day issues to resolve, like a recurring conflict with his sales director over custom orders that compromised production efficiency. Networking, which Henrik defined as the unpleasant task of trading favors with strangers, was a luxury he could not afford. But when a new acquisition was presented at a board meeting without his input, he abruptly realized he was out of the loop—not just inside the company, but outside, too—at a moment when his future in the company was at stake.

Henrik’s case is not unusual. Over the past two years, we have been following a cohort of 30 managers making their way through what we call the leadership transition, an inflection point in their careers that challenges them to rethink both themselves and their roles. In the process, we’ve found that networking—creating a fabric of personal contacts who will provide support, feedback, insight, resources, and information—is simultaneously one of the most self-evident and one of the most dreaded developmental challenges that aspiring leaders must address.

Their discomfort is understandable. Typically, managers rise through the ranks by dint of a strong command of the technical elements of their jobs and a nose-to-the-grindstone focus on accomplishing their teams’ objectives. When challenged to move beyond their functional specialties and address strategic issues facing the overall business, many managers do not immediately grasp that this will involve relational—not analytical—tasks. Nor do they easily understand that exchanges and interactions with a diverse array of current and potential stakeholders are not distractions from their “real work” but are actually at the heart of their new leadership roles.

Like Henrik (whose identity we’ve disguised, along with all the other managers we describe here), a majority of the managers we work with say that they find networking insincere or manipulative—at best, an elegant way of using people. Not surprisingly, for every manager who instinctively constructs and maintains a useful network, we see several who struggle to overcome this innate resistance. Yet the alternative to networking is to fail—either in reaching for a leadership position or in succeeding at it.

Watching our emerging leaders approach this daunting task, we discovered that three distinct but interdependent forms of networking—operational, personal, and strategic—played a vital role in their transitions. The first helped them manage current internal responsibilities, the second boosted their personal development, and the third opened their eyes to new business directions and the stakeholders they would need to enlist. While our managers differed in how well they pursued operational and personal networking, we discovered that almost all of them underutilized strategic networking. In this article, we describe key features of each networking form (summarized in the exhibit “The Three Forms of Networking”) and, using our managers’ experiences, explain how a three-pronged networking strategy can become part and parcel of a new leader’s development plan.

 The Three Forms of Networking Managers who think they are adept at networking are often operating only at an operational or personal level. Effective leaders learn to employ networks for strategic purposes.

Operational Networking

All managers need to build good working relationships with the people who can help them do their jobs. The number and breadth of people involved can be impressive—such operational networks include not only direct reports and superiors but also peers within an operational unit, other internal players with the power to block or support a project, and key outsiders such as suppliers, distributors, and customers. The purpose of this type of networking is to ensure coordination and cooperation among people who have to know and trust one another in order to accomplish their immediate tasks. That isn’t always easy, but it is relatively straightforward, because the task provides focus and a clear criterion for membership in the network: Either you’re necessary to the job and helping to get it done, or you’re not.


Although operational networking was the form that came most naturally to the managers we studied, nearly every one had important blind spots regarding people and groups they depended on to make things happen. In one case, Alistair, an accounting manager who worked in an entrepreneurial firm with several hundred employees, was suddenly promoted by the company’s founder to financial director and given a seat on the board. He was both the youngest and the least-experienced board member, and his instinctive response to these new responsibilities was to reestablish his functional credentials. Acting on a hint from the founder that the company might go public, Alistair undertook a reorganization of the accounting department that would enable the books to withstand close scrutiny. Alistair succeeded brilliantly in upgrading his team’s capabilities, but he missed the fact that only a minority of the seven-person board shared the founder’s ambition. A year into Alistair’s tenure, discussion about whether to take the company public polarized the board, and he discovered that all that time cleaning up the books might have been better spent sounding out his codirectors.


One of the problems with an exclusive reliance on operational networks is that they are usually geared toward meeting objectives as assigned, not toward asking the strategic question, “What should we be doing?” By the same token, managers do not exercise as much personal choice in assembling operational relationships as they do in weaving personal and strategic networks, because to a large extent the right relationships are prescribed by the job and organizational structure. Thus, most operational networking occurs within an organization, and ties are determined in large part by routine, short-term demands. Relationships formed with outsiders, such as board members, customers, and regulators, are directly task-related and tend to be bounded and constrained by demands determined at a higher level. Of course, an individual manager can choose to deepen and develop the ties to different extents, and all managers exercise discretion over who gets priority attention. It’s the quality of relationships—the rapport and mutual trust—that gives an operational network its power. Nonetheless, the substantial constraints on network membership mean these connections are unlikely to deliver value to managers beyond assistance with the task at hand. 
  

Stay Encouraged- Follow Your Dreams

Stay Encouraged- Follow Your Dreams

For all the sad words of tongue or pen, the saddest are these: "It might have been!" - John Greenleaf Whittier

Changes in the season typically make me harsher on myself. That raise, promotion, or business deal did not materialize. Do not fret. If you are in a rut or struggling to find a way out of a bad situation, stay encouraged. This time last year, I was not excited. I was too focused on what did not happen the previous year and how little I seemingly accomplished.

Learn from my past mistake. Stop worrying. If you have done all you know to do, continue to be diligent. Do not be afraid of patience. Patience is one of those overlooked virtues that is essential to building a business, dream-chasing, and achieving goals. Good things come to those who wait. Without patience you may jump the gun to a false start and penalize all the hard work you have invested. What comes quick and easy, will be gone just as quickly as it arrived. You want your dream and business to have staying power. 

Dream-chasing is like baking. You cannot force a cake, bread, or pie to cook fast. It is one of those things that needs the right temperature and ingredients. This Easter was my first time making homemade yeast rolls. It was trial and error. First, my yeast would not bubble. I called my mom. Instead of lukewarm water, I added hot water effectively killing the yeast. Second, it matters that the eggs and butter are at room temperature and you do simple things like sifting the flour. Even after the yeast turned into dough, it had to sit in the refrigerator for a couple hours. Afterwards, I had to knead it and let it rise for another two hours before I could finally bake it. Baking is not for the faint of heart. I cooked lamb chops, roasted broccoli with tomato and feta, corn succotash, mashed sweet potatoes, and a carrot cake with a rum cream cheese frosting. My Easter meal was delicious. However, by far the best dish was the oatmeal molasses rolls. It took a lot of work, but they were the star. 

Likewise, in dream-chasing, attention to detail and knowing when to walk away to let things rest is part of the recipe for success. Sometimes you might be ready, but other people that need to cross your path are not ready. Every closed door is not a missed opportunity. Maybe, it is a bad deal you dodged. Ever listen to accident survivors? "If I left a minute earlier that would have been me"? Sometimes although it seems like doors are slamming, it is actually a blessing in disguise.

I know this does not sound good when you are struggling after years of investing emotionally, mentally, and financially in a dream that is seemingly about to flat line. However, hold on. "Let patience have her perfect work." In the middle of frustration, do not faint. This is a marathon not a sprint. You have come too far to give up now!

Trust me. I have been in the pit of despair, wondering why I risked it all to pay triple in housing for a third of the space and see rats and trash in the street. I know what it is like to feel that there is nothing left in your tank. I am not where I want to be, but I have moved closer to the goal. Now, I am not as easily frustrated. Sometimes you stand alone. Other times, you have secret angels in the form of friends, family, and kind strangers pulling for you.

Don't Quit - by John Greenleaf Whittier
When things go wrong as they sometimes will,
When the road you're trudging seems all up hill,
When the funds are low and the debts are high
And you want to smile, but you have to sigh,
When care is pressing you down a bit,
Rest if you must, but don't you quit.
Life is strange with its twists and turns
As every one of us sometimes learns
And many a failure comes about
When he might have won had he stuck it out;
Don't give up though the pace seems slow--
You may succeed with another blow.
Success is failure turned inside out--
The silver tint of the clouds of doubt,
And you never can tell just how close you are,
It may be near when it seems so far;
So stick to the fight when you're hardest hit--
It's when things seem worst that you must not quit.

 This originally appeared on Ronda's blog, Ronda-isms: Good Bad & Ugly. Follow Ronda Lee on Twitter: www.twitter.com/Rondaisms

Are you set up for success in 2015?

You made it! 2014 is coming to a close in just 28 days! Some months went quickly and others, well they couldn't have ended fast enough. As I reflect I want to share with you how we can make 2015 ROCK! Setting clear goals for the next 90 days is great way to start.

Let’s plan to push hard in the final days of 2014 because it isn't over yet and having a remarkable 2015 starts right now.

Set Clear Goals….

Often we declare a desire to get fit, get out of debt, get more organized or finally start that business. Have you ever come up against real challenges in the process of bringing your desires into reality? Are there desires that you have which have remained an elusive dream? It's time to elevate every dream into a goal. What's the difference? The difference between a goal and a dream is a set lifeline. (Example: I will finish my business plan by Feb. 1, 2014.) It's clear, either you did or you didn't. As you set goals to help you reach your dreams, every action is bringing you closer to the reality you truly desire. Therefore, you are breathing life into creating your brilliant reality. In order to achieve your dreams you must set goals that breathe life into your very existence, which all connects back to your unique purpose in the world. So instead of a deadline set Lifelines as you move toward your dreams.

Have you ever said, “There isn’t enough time in the day”?  In reality we have the same about of time as billionaires, world class athletes or your favorite 5 year old. Life isn’t about time-management. Can you really manage time? Rather, focus on managing what you do in the time that you have. Instead of setting large vague goals by the end of the year, start with goals you can accomplish within each quarter. There are 4 quarters in a year, comprised of 3 months each, which is roughly 90 days a quarter. Setting goals per quarter is not as intimidating as a whole year and allows you to push yourself. What's up for you in your next 90 days?

For every goal you set, make sure you’ve noted milestones along the path. A milestone reminds you that you’re on task to reaching the big goal. Sometimes we think we’re not hitting the mark because it doesn’t look the way we think it should. However, you won’t know unless you’ve created markers or milestones along the way. Think of it this way, this is not a sprint rather it’s more of a marathon. In every marathon, there are markers along the path. Those signs are a reminder that you may not have reached the finish line yet but you’re one more mile toward accomplishing your dream. At each mile, there is a crowd to cheer you on and each mile feels like a win. Too often we come closer and closer to our dream yet we don’t even know it because we haven’t taken the time to celebrate our small wins along the way. Celebrate your wins!

Start now!!! I’ve said this a few times already but it’s worth repeating. We all have dreams, yet you may have some negative chatter in your head saying you can’t do it. Or it’s too big and we sometimes give into that voice and say we’ll do it later. “I’ll start in January” is a favorite stall tactic. WHY?

Start now. You’ll never be less busy. There is no guarantee you’ll have enough money later. The only guarantee we have is NOW. Give yourself the gift of your dreams and start in the present. It may not be easy but you are worth it. Remember, success and failure are both products of your thoughts.  What are you thinking? What are you focused on? Remember set clear lifelines for your goals. Identify milestones in the beginning of the process and most importantly start now.

About the Author:

Sister Mothyna James-Brightful is a self proclaimed “Self Love Revolutionary”. She has spent the last decade empowering women and girls to live authentic lives. Sister Mothyna is the Visionary Director and Co-founder of Heal a Woman to Heal a Nation. Sister Mothyna is co-author of Because I am a Queen...100 Affirmations for Daily Living. Stay connected www.hwhn.org: Twitter @mothyna

10 Actions Needed for Financial Freedom

The terms financial freedom and financial independence generally refer to the same concept or ideal. However, individuals consider them to mean different things. For some they mean debt free, having the ability to live without working to earn income, or being financially secure and not stressing about money. Whatever your definition of financial freedom, there are some key actions that you should take to get you on the right path to achieving it. 

1) Calculate your net worth
Your net worth is a snapshot of your financial health at a specific point in time, your wealth status if you will. Understanding where you currently stand financially will help you in defining realistic goals. Use the formula net worth = assets - liabilities. You need a baseline to work from as you move toward financial freedom. Calculating your net worth at the start will provide that for you.

2) Define and write down your goals
You need to know the goal in order to achieve it. In other words you can't hit the target if you don't know where it is. Take some time to reflect on where you are currently with money and where you would like to go. Define your goals so you can accurately determine the steps needed to reach them. Some common goals are saving an emergency fund, saving for retirement, saving for a yearly vacation, adding to an investment portfolio.

3) Design a money strategy
A money strategy is a comprehensive plan to detail what you plan to do with your money. This is the action plan to achieve your goals. For each goal detail the steps needed to achieve it, resources you'll use and how much money is involved in each step.

4) Create a monthly and annual spending plan
You need to create a spending plan to determine where your money is going. You should have a clear view of how much you will spend in what categories and how much you will save. This allows you to see where you can cut costs and free up money aka keeping more money in your pocket. Creating an annual spending plan will allow you to also see big picture and determine how much of your money is truly going to certain items. You may decide to skip that Starbucks latte or forgo certain subscriptions after all. The money you free up and save can then be put towards a few luxuries and income generating assets!

5) Create a specific debt reduction strategy
If you still have debt, you need to pay it off to be able to use the full potential of your income. You can't reach financial freedom if you have debt holding you back. Work on paying your debt down, "good" and "bad" debt must go. Debt is debt and you'll save yourself thousands of dollars by getting rid of it. Make a specific plan of what order you'll target the debt accounts. Aggressively pay down one at a time to make the most impact and not spread the money too thin.

6) Freeze your credit cards
Now that you have a plan to eliminate your debt, dont rack up anymore. Put the credit cards away and make them very difficult to use. Literally putting the cards in the freezer is a great way. Take the cards out of your wallet and leave them at home. Spending within your means is a must for financial freedom.

7) Open a separate savings account
You need one savings account for your emergency fund. As indicated by the name you don't touch this money unless it's a true emergency. Did you know you should also have another savings account? This is a small account to house money for non-emergency expenses that are in your spending plan, but may not be used every month. If you leave the money in your checking account it's likely to be spent.

8) Cut costs not quality
When you create your spending plan, you'll see places where you can cut back. However, cutting back to lower expenses doesn't mean sacrificing quality. Think of ways to get equivalent products or services for less e.g. shift providers, eliminate things you don't use, find coupons and deals etc. You don't want to feel deprived, but you want to plug money leaks and free up as much money as possible that can be used for saving and investing.

9) Create side income as needed
You've streamlined your expenses, but may still need a little more money. Whether you just want more money to invest or enjoy luxuries or you need more money to make ends meet, having side income is beneficial. This is income outside of your main income source. Some examples are part-time jobs, freelance work, etc. (check out 23 Ways to Make Money).

10) Open a 401(k) and traditional IRA
We know saving is only part of the journey to wealth. Putting your money to work for you is also necessary to reach your goals. At bare minimum open these two accounts. If you work for an employer, make sure to speak with HR (human services) about reanalyzing or starting a retirement account. In most cases this will be a 401(k) or 403(b). If you started one a while ago make sure you check how much money is going towards it and how you can increase the amount. You should also open a second retirement account, an IRA. You can only add so much to your 401(k) so when you hit that maximum you want to still be able to save. The IRA will allow you to do so.

About the author: Maria James has a compassion for people that makes her involvement in Heal a Woman to Heal a Nation a sure fit. She is a biomedical scientist who is public health conscience and has always worked for the betterment of others. Maria is the founder of Pocket of Money, LLC which provides tools and tips to help you take control of your money and live your best life. Dr. James is our resident Money Scientist.

The Science of Being Great

**excerpt from The Science of Being Great by Wallace D. Wattles

Wallace D. Wattles

Wallace D. Wattles

There is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth. No man has yet become so great in any faculty but that it is possible for someone else to become greater. The possibility is in the Original Substance from which man is made. Genius is Omniscience flowing into man. 

Genius is more than talent. Talent may merely be one faculty developed out of proportion to other faculties, but genius is the union of man and God in the acts of the soul. Great men are always greater than their deeds. They are in connection with a reserve of power that is without limit. We do not know where the boundary of the mental powers of man is; we do not even know that there is a boundary. 

The power of conscious growth is not given to the lower animals; it is mans alone and may be developed and increased by him. The lower animals can, to a great extent, be trained and developed by man; but man can train and develop himself. He alone has this power, and he has it to an apparently unlimited extent. 

The purpose of life for man is growth, just as the purpose of life for trees and plants is growth. Trees and plants grow automatically and along fixed lines; man can grow, as he will. Trees and plants can only develop certain possibilities and characteristics; man can develop any power, which is or has been shown by any person, anywhere. Nothing that is possible in spirit is impossible in flesh and blood. Nothing that man can think is impossible-in action. Nothing that man can imagine is impossible of realization. 

Man is formed for growth, and he is under the necessity of growing.

It is essential to his happiness that he should continuously advance.

Life without progress becomes unendurable, and the person who ceases from growth must either become imbecile or insane. The greater and more harmonious and well rounded his growth, the happier man will be. 

There is no possibility in any man that is not in every man; but if they proceed naturally, no two men will grow into the same thing, or be alike. Every man comes into the world with a predisposition to grow along certain lines, and growth is easier for him along those lines than in any other way. This is a wise provision, for it gives endless variety. It is as if a gardener should throw all his bulbs into one basket; to the superficial observer they would look alike, but growth reveals a tremendous difference. 

So of men and women, they are like a basket of bulbs. One may be a rose and add brightness and color to some dark corner of the world; one may be a lily and teach a lesson of love and purity to every eye that sees; one may be a climbing vine and hide the rugged outlines of some dark rock; one may be a great oak among whose boughs the birds shall nest and sing, and beneath whose shade the flocks shall rest at noon, but everyone will be something worthwhile, something rare, something perfect. 

There are undreamed of possibilities in the common lives all around us in a large sense, there are no “common” people. In times of national stress and peril the cracker-box loafer of the corner store and the village drunkard become heroes and statesmen through the quickening of the Principle of Power within them. There is a genius in every man and woman, waiting to be brought forth. Every village has its great man or woman; someone to whom all go for advice in time of trouble; someone who is instinctively recognized as being great in wisdom and insight. To such a one the minds of the whole community turn in times of local crisis; he is tacitly recognized as being great. He does small things in a great way. He could do great things as well if he did but undertake them; so can any man; so can you. The Principle of Power gives us just what we ask of it; if we only undertake little things, it only gives us power for little things; but if we try to do great things in a great way it gives us all the power there is.

Successful vs Unsuccessful People

Your habits and mindset has a great influence on your success, success with finances and life. The above infographic has been circulating after MaryEllen Tribby posted it on WorkingMomsOnly.com. It goes through some great tips and habits that you should institute if you want to be successful and some that you should drop to avoid not reaching success (notice I didn't say failure). There are definitely some key elements that should be highlighted.

 

1) Continuously gather knowledge and learn things that will help you move forward. When trying to accomplish a goal, learn all that you can about the subject. Learn about the tools and resources available to you to assist with accomplishing your goal. Unsuccessful people don't actively gather information and don't act on the knowledge that they do have. There's a vast amount of information available to help you master your finances and reach financial success. Actively seek it out and apply the knowledge when you acquire it.

2) Giving to others is necessary. Don't horde what you know and don't try to step on others to reach your goals. Many people have a fear of letting others know what they know, of giving to much away. You want others to help and promote you without doing the same for others? It doesn't work that way. Share information and tools and others will be more likely to do the same with you. If you come across a great resource for saving money, cutting costs, etc share the wealth and let others know. 


3) Accept responsibility for your failure. The fact that this is listed on the successful people side of the graphic says a lot. You cannot reach success without some failures. Don't give up in the face of failure. Learn the lesson and use that failure as a stepping stone to do even better. Say you wanted to pay off your debt and made a plan to do so but along came an emergency and you had to incur more debt. Establish an emergency fund so you'll be better prepared next time and move forward.

About the Author: Dr. Maria James
Maria James has a compassion for people that makes her involvement in Heal a Woman to Heal a Nation a sure fit. She is a biomedical scientist who is public health conscience and has always worked for the betterment of others. While an undergraduate student at Johns Hopkins University she co-founded an organization called STOP, which taught basic self-defense to women and children. Her has a passion for diverse communities led her to live in Costa Rica for three weeks to learn more about the culture and community. Maria also continues to pursue her other interests which include, Spanish and finance. Maria also founded the business Pocket of Money, LLC which provides tools and tips to help you take control of your money and live your best life.

3 Steps to a Powerful Workshop

At HWHN, we've hosted workshops, conferences and retreats for over 10 years. If you're interested in building the capacity of your business or non-profit to serve more people, then hosting live (or online) events is an excellent method.

However, many of us have attended boring or poorly run programs. Hosting a successful workshop or training is a worthwhile way to build your team, develop new skills and effectively impact your community. Here are our top 3 tips for a powerful experience when your group comes together.

1. Start with the End in Mind

Seems like a DUH, right? However, too many of us miss this step. It is crucial to work with your team to envision the end of your program right at the beginning. Work with your team to answer the following questions:

• What are our goals of the workshop? How many people do we want to serve?
• How long of a session will it take to accomplish these goals?
• Who will this workshop benefit?  How will we get our participants to trust our session over a similar one? 
•  Are these the skills, tools and information that’s most important to our participants?
• What is our budget for the workshop?

Once you have the answers to these key questions and your vision is clear, it’s time to solidify the details for a strong foundation.

2. Build an audience

In our live events trainings we share that we are all in the business of the 3Ms. Marketing. Marketing. Marketing. To ensure motivated and engaged participants in your target audience it’s important to provide them with the benefits of working with your team before they ever enter the room. 

The number of attendees should have been determined in step one. So during your marketing and promotions time frame, educate your audience on the benefits of the program. What will they learn, why your staff is capable of educating them on these skills and what other top of mind problems would your session solve. Now, using many mediums to reach your audience is key. Flyers aren’t enough. Social media isn’t enough. Use it all! Email marketing, social media, gorilla marketing, calls, speaking engagements and the whole nine yards. 

3. Create the Experience

Now that your logistics are together and you’ve prepared your participants by allowing them to self-select, it’s time to ensure your time together is a memorable experience. Participants use all their senses to experience an event. Consider this as you plan and execute your workshop session. Consider this: 

 Ask your participants:  survey your participants to see what they want most to prioritize learning, and keep your finger on the pulse of their needs 

Build in breaks: Try not to go over 90 minutes without a break of some kind. Free time, breaks, and socializing help your participants bond and to keep them focused when in the learning environment.  

Also, take into account the space in the room for activities and hands on learning, the materials offered to support the different learning styles and last but not least what signature moment can you organically create to support making the experience memorable for your participants.

Our most important step is to have a great time! Remember to breathe, and spend time getting to know the people who are present in the room – they’re who you’re serving!