Wednesday, February 24, 2016

3 Reasons Why We Don't Prosper Financially


Pop Quiz!!! I’m sure most of us have vivid memories of an elementary school teacher making this announcement. I used to cringe. Have no fear! This quiz will be quick and painless. Please answer the following questions…

1.       Who is the wealthiest African American female?

2.       What basketball legend became a billionaire last year?

3.       Which hip hop artist was reported to have made $3 billion from the sale of their product line to Apple?

4.       What does the acronym FIN stand for and do you know your FIN?

5.       What is your FICO score?

6.       When will you be debt free?

I’m sure you answered Oprah, Michael Jordan and Dr. Dre respectively to the first three questions. But what were your answers to the last three questions? Did you have an answer? I usually try this little experiment as an ice breaker at my seminars and workshops and no matter what 3-4 questions I ask about pop culture, the participants are engaged and shouting out the answers. Then, as you’ve probably figured out, aren’t as quick to answer the questions that pertain to their personal finances because they don’t know. My job as a Money Coach isn’t to make anybody feel bad. It’s to help us become aware of this mindset and realize that it’s more important to understand and have an active role in their own lives. In other words…know what’s going on with YOUR money! This is particularly important for women.

You see, there are three reasons why people do not prosper financially:
1.       Lack of financial literacy. Fewer than 2 in 10 women feel “very prepared” to make wise financial decisions. Half indicate that they “need some help”, and one-third feels that they “need a lot of help”. (Financial Experience & Behaviors Among Women 2010-2011 Prudential Research Study) Not to mention, in 80% of the nation’s households women are the primary decision makers regarding purchases. (People Support, as cited on www.womanmotorist.com) However, women are least likely to have a financial planner or money coach.

2.       Lack of a written financial game plan. The average life expectancy for women is 81 years, compared to 73 years for men. (The Social Security Administration) The fact that women are less likely to sit down with a professional to map out their financial future is very dangerous because even though women have longer life expectancies, when asked how much they were aiming for in retirement savings, women aimed lower, with a median goal of $200,000 versus $400,000 for men. (Retirement Fitness Survey 2010) So it’s even more important for women to make sure they are on track for retirement. Most people I sit down with are more concerned with running out of money in retirement than dying too soon. It’s still important though to address both concerns.

3.       Lack of accountability. Life is full of ups and downs...peaks and valleys. Statistics show nearly two-thirds of U.S. women ages 40 to 79 have already dealt with a major financial “life crisis”, such as a job loss, divorce, death of a spouse or serious illness. (AARP, “Understanding Women’s Financial Needs and Behavior” 2007 survey) So having a money coach who has a vested interest in your financial success is essential to helping you navigate the twists and turns that life can bring about.


As you can see, women have a very specific set of needs when it comes to creating a financial strategy. If you have financial concerns, need to ask questions or would like assistance in taking inspired action to create the life you desire, please send me an email. I pray this information was helpful. Brightest blessings!


Misty Muhammad
Financial Strategist/Money Coach

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