When you get dressed for an opportunity to demonstrate your
leadership skills, your appearance
reveals how you feel, what type of
personality you have and it prepares your audience for what type of experience
they are going to have. By making a few high-caliber changes to your look you add
extra opportunities for your success. Increase your confidence with this
simplified approach to stepping out in style.
Hear me, friends: Know the difference between fashion and
style. Jill Martin, New York TV personality and style expert: "Fashion is
what is current and in the moment according to magazines and top designers.
Style is something you develop according to your personality and body
type" (2010, Fashion for Dummies, p. 27). It is not important that you
follow trends define your own style. Once you have accomplished identifying
your style, you can accomplish pleasing your audience and branding your brand
in their minds.
Seek professional services.
It is so important to seek the services of a professional makeup artist
and photographer when taking photos for your brand. Yes, you may sculpt your
own eyebrows perfectly, but is your overall makeup look camera ready? Ensure
that your makeup is flawless so that your forehead will not shine brighter than
the flash after your photos are taken. And while your iPhone photos may be the
clearest photos you have ever seen taken with a cell phone, pictures in front
of trees and other scenery are not appropriate for professional brand photos.
Backdrops should be solid colors, preferably white, gray or black, so that your
image may be lifted and used for promotions, flyers and more.
Don't get shot down because of your head shot!
I remember my pageantry days… flipping through the program book and
seeing all of the beautiful head-shots of my competitors. I certainly had my
work cut out for me as all of the women vibrant and gorgeous in their photos! I
remember looking for one contestant because I could not wait to see her beauty
in person! I had met everyone else and wondered why I could not find this one
queen… I thought she was not there. However, she was there; she was much older
in person than she was in her head-shot! I was disappointed because I felt I did
not meet who was portrayed in the photo.
Look like an expert.
If you were scheduled for a medical surgery and you are laid
out on a hospital bed anxiously awaiting to meet your doctor, the last thing
you expect to see is a person walk in with a pair of overalls and boating
shoes. In that moment, you would quickly question the skill level and
competence of the person who walked into the room and there is a possibility
that you would not allow this person to touch you at all! A medical expert
should be in a white, surgical coat with scrubs and a shiny stethoscope hanging
from their neck. We expect nothing less and only the best from those who arrive
to “help” us. The same is true of us as professional leaders and business
owners. There is an expectation from the “help” that walks into the room. Based
on your look, does your look show that you are ready to perform surgery?
The look of leadership is not necessarily becoming a super
fashionista, a corporate America professional or a laid-back lounger. It is
tailor-made, specific and customized to fit your needs, your comfortability and
your brand.
Do...
1. Take notes from fashion magazines for inspiration.
2. Make educated purchases--buy essentials.
3. Dress like someone your audience would go to for advice.
4. Seek professional photography for your head-shot.
5. Wear your brand colors.
6. Seek the help of a stylist when you are not sure.
7. Invest in your appearance as this is a part of your brand.
By the way, I would love to support you in looking your best as a
leader in your industry! Sign up for my newsletter at LaQuishaHall.com to
receive a free copy of my eBook, The 50
Commandments of Fashion! Meet me at the Unlimited You Weekend, April 15-17, 2016. Register at www.unlimited16.com.
LaQuisha Hall, Confidence Coach and the “Unbothered Queen” of Confidence, goes far beyond what is expected of her. There was a time in LaQuisha’s life where she was not confident in much. She struggled through low self-esteem due to being naturally thin, witnessed domestic violence as a child and was sexually abused by clergy as a teen. Now an international advocate for herself and others, LaQuisha actively works to empower women and youth to overcome catastrophe and low self-esteem through Coutured Confidence.